Episode 11: Building Brands for Hospitality with Nick Capozzi

In this episode, we dive into the art of creating authentic and impactful content with Co-Founder of Splice Video, Nick Capozzi.

We discuss the shift from overly produced and edited content to embracing the real and relatable. Join us as we explore the power of video in capturing and sharing experiences, and how it allows us to envision ourselves in different scenarios and how this can be impactful for brands as they look to authentically connect with their audiences. 

We also touch on the low barrier to entry in creating videos, with just a smartphone and a few budget-friendly tools. Don't miss out on the opportunity to be the mayor of your own small town and share your unique perspective with the world. 

Tune in now and start creating!

Podcast Timestamps:
[00:02:15] The world of video.
[00:04:27] Telling distinct brand stories.
[00:07:40] Transitioning to the tech space.
[00:09:47] Starting Splice Video.
[00:13:00] The story of the chef.
[00:16:05] Valuing human connection in travel.
[00:19:16] Using social media to draw people.
[00:23:31] Hospitality tech and marketing.
[00:24:19] Creating engaging video content.
[00:28:13] Travelling in Japan.

Shownotes:
00:03:47 Emotion drives effective storytelling.
00:05:03 Make B2B storytelling more engaging.
00:12:19 Leverage video to tell stories.
00:14:02 Video enhances travel experiences.
00:19:33 Video is a powerful tool.
00:25:26 Engage with your audience.
00:27:01 Embrace the unexpected while travelling.