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THE NETHERLANDS, – BORON, the investment company and family office of the family J.A. Fentener van Vlissingen, takes a majority stake in one of the fastest growing tech startups: Omniboost. The Dutch startup is the leading provider of data integration solutions for the hospitality industry. Together with BORON, Omniboost wants to realize exponential international growth in hospitality tech.

Optimization and automation of data processes

Omniboost's technology helps hotels, restaurants and other hospitality organizations optimize and automate data processes. Omniboost connects data sources and provides the holistic view needed to improve business strategies. Kees Zorge, founder and CEO Omniboost: "A hotel group with international operations easily needs four to five SAAS solutions for its daily operations. Omniboost ensures that the data from these applications is brought together, made transparent for analysis, can be accounted for financially and, for example, can be reported to local authorities.'"'

Connectivity, data structuring and real time insight

Whether it's local or cloudbased data, Omniboost automatically synchronizes all information flows and makes them instantly available. Omniboost's services increase efficiency and save hospitality entrepreneurs a lot of manual work and therefore a lot of time and money. All from one central point: complete, accurate, and always up-to-date. "Our solutions offer hospitality entrepreneurs the advantage of working with just one integration partner. The flexibility and scalability of the Omniboost platform also ensures short and efficient onboarding," adds Kees Zorge. The Omniboost platform is suitable for international chains as well as small and independent organizations.

Market leader in the Netherlands and the US

With offices in the Netherlands and the United States, Omniboost grew in four years to a market leader within its segment. With operational integrations in over 65 countries linked to more than 100 platforms Omniboost is well on its way to realize its international ambitions. John Fentener van Vlissingen, also founder of BCD Group: "As a family we have always believed in the importance of technology. With the investment in Omniboost we can build on our shared expertise in the international hospitality sector to achieve sustainable global growth.

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