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New York City, April 2024 — Omniboost, the renowned trailblazer in data integration, automation, and management solutions for the hospitality and restaurant sectors, is thrilled to announce its strategic partnership with MCR ( This collaboration marks a pivotal moment as Omniboost reaffirms its commitment to reshaping the hospitality landscape by empowering enterprise clients with cutting-edge data management capabilities.

MCR is the 3rd-largest hotel owner operator in the United States, with a diverse portfolio spanning over 150 hotels across the country. The company has teamed up with Netherlands and US-based hospitality tech pioneer Omniboost to harness its expertise to seamlessly harmonize data from diverse sources, unlocking time-saving efficiencies, simplifying complexities, leading data-driven decision-making, ensuring impeccable compliance, and supercharging strategic business insights.

As part of this transformative partnership, Omniboost will deploy a comprehensive arsenal of tools across data insights, reconciliation, and custom report structures that add in a dynamic real-time capability, reducing inefficiencies in manual processes and static reporting.

By venturing into this strategic partnership, Omniboost — who have recently opened an office in the heart of Manhattan, a city built on tourism and hospitality — continues to establish its presence in the United States. Omniboost has dedicated itself to strengthening its relationship with MCR, a fellow Manhattan based partner, and continues to commit itself to the communities in which it serves.

"We are excited to go along this journey with MCR and be involved in creating and delivering seamless data integration and automation across their extensive portfolio. Now the real fun begins! It’s time to roll up our sleeves and get deep into it. What MCR envisions with Omniboost is truly a game-changer in data-connectivity and integration,” says Founder and CEO of Omniboost, Kees Zorge.

“Teaming up with Omniboost was an easy decision because of the vision and energy they brought to the table, coupled with their deep technical expertise,” says Kyle McCaig, Director of Technology at MCR. “Embarking on this project together is a great fit. We’re looking forward to this project and many more to follow”

About Omniboost:

Omniboost is leading the charge in reshaping the narrative of the Hospitality Tech Data Vertical, driving a shift with its unmatched Data Unification Platform. Offering cutting-edge solutions for hotels and restaurants, Omniboost boldly goes where no one has gone before, empowering businesses to seize control of their data and fueling decision-making and unrivaled compliance excellence. Through continuous innovation, Omniboost disrupts traditional practices, automating synchronization between hospitality platforms and setting new standards for efficiency and precision in financial management, operations, etc. This transforms the hospitality tech landscape, equipping businesses to thrive in an era of data-driven excellence.

About MCR

  • $5.0 billion portfolio of 150 premium-branded hotels
  • Operates 9 Marriott brands, 8 Hilton brands and a number of unflagged independent hotels 
  • Over 25,000 guestrooms across 37 states and 107 cities
  • Developing the Gramercy Park Hotel in New York City and the BT Tower in London
  • Founded in 2006
  • Offices in New York City, Dallas, Chicago and Richmond, Virginia 
  • 7,000 team members across the country
  • Three-time recipient of the Marriott Partnership Circle Award, the highest honor Marriott presents to its owner and franchise partners
  • Recipient of the Hilton Legacy Award for Top Performer
  • For the TWA Hotel at New York’s JFK Airport, MCR won the Development of the Year (Full Service) Award at The Americas Lodging Investment Summit (ALIS), the Urban Land Institute New York Excellence in Hotel Development Award and the American Institute of Architects national Architecture Award, the highest honor given by the AIA
  • Named one of Fast Company’s 10 Most Innovative Travel Companies
  • For more information, please visit

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